Local SEO: Free Online Marketing Report for Your Business!
Local SEO is not just about physical location. That is the first thing to understand.
Google defines local SEO or a "local" search query as one that includes a geographic location or an area code. This means that if you are searching for "coffee shops near me," you are looking for something that is close by, even if you are not in the U.S.
What is Local SEO?
Local SEO is a type of internet marketing that can help to make your business more visible in local search results. It is the process of optimizing a website to rank higher in search results for keywords that are specific to your location. It's a great way to get more traffic from people in your local area. Local SEO services can be beneficial for small businesses since it is a cost-effective way of getting more customers and leads.
Traditional SEO vs Local SEO
The difference between traditional SEO and local SEO can be summed up with two words: scale and relevancy.
With traditional SEO, your content needs to be relevant on a very wide scale for it to be seen by a lot of people.
Local search engine optimization (SEO) is about relevance around your business, and on a smaller scale. This means that the topics you discuss in your content will not only be relevant to you as a business, but also relevant to the areas where you’re located.
If a business is located in Downtown Woodstock and the article they wrote is about the best places to eat in Woodstock, that article would be relevant to Downtown Woodstock. If the same content was written for a business in Atlanta and it’s about where to find the best places to shop, that article would be relevant to Atlanta.
A lot of people believe that local SEO is just like traditional SEO with some minor changes. That’s not true. Local SEO is entirely different. It takes into account the different parameters of a local search, and it also has a lot of limitations that traditional SEO doesn’t have.
For example, you can use local keywords in your article title or description to let Google know that this content is related to the location mentioned in the article .
It's all about gaining trust. In order to gain the trust of a local searcher, you have to do things like come up with a unique review or testimonial that’s specific to your location. You also need to provide detailed information on some of the most popular aspects of your business. For instance, what makes your business different from other businesses in your city?
SEO for a local business is all about focusing on people who are in the area and providing value to them.
Inbound marketing is all about how to get your website seen by potential customers. This can be done through your website, social media, or even an old-school door-to-door sales job.
One major thing you’ll want to do is establish your brand so people know what you do, who you are, and how to find you.
You can also hire a digital marketing agency to make sure your website gets the visibility it needs to grow.
What do most people do?
Blindly hire a digital marketing agency because it's hard to know where to start on their own. It can be expensive, but it becomes a big part of your marketing strategy.
Since you are here! You have an advantage. A huge opportunity.
FREE ONLINE MARKETING REPORT
You also can receive a Free Online Marketing Report for your business. This is like a marketing report card to see where your business ranks in your industry in all 6 areas of online marketing.
Go Download yours now to know EXACTLY what areas for online marketing and local SEO you need to focus on for your industry and location.
I know how confusing and complicated running and marketing your business can be so I want to do whatever I can to help simplify it for you.
Let’s Reignite your business and life!